Toolbox Talks
Brand Identity
An Australian initiative focused on improving road safety within workplaces by fostering a collaborative culture.
Toolbox Talks is a program that provides safety resources to raise awareness of work–related driving, in partnership with the Monash University Accident Research Centre and the National Road Safety Partnership Program.
The brand identity concept is inspired by the road safety signage and symbols that heavy vehicle drivers come across every day on our Australian roads. The familiarity of these visuals, accompanied with the vibrancy in the colour palette aims to remind the target audience of heavy vehicle drivers of the safety hazards within their profession.
