SafeCircle
Brand Identity ✹ Advertising ✹ Print ✹ UX
SafeCircle provides support and education for young children experiencing neglect or domestic abuse.
Client
Swinburne University of Technology [Concept]
Completion
2021
SafeCircle is a campaign dedicated to protecting children experiencing domestic neglect or violence.
Its mission is to educate children aged 6–12 about the signs of domestic abuse and empower them to speak up about issues they might find difficult to address. The campaign's ultimate goal is to provide a sense of security for children and teach them that feeling unsafe at home is not normal.
Home is meant to be safe, not scary
The brand identity and campaign rollout use a child-like, friendly illustrative style, with soft colors, high-contrast visuals, and simple language, all designed to resonate with the young demographic.
