Fit with Fran
Brand Identity
Through personalized coaching, Fran is building a community where women feel strong, capable, and unstoppable.
client
Francine Bongiovanni
Completion
2024
A brand refresh was essential to align with Fit with Fran's evolving values and expanding audience.
After collaborating on the original brandmark in 2021, it was mutually agreed that a brand refresh was necessary. As the fitness coach’s values and audience continued to evolve, so did the desire to better reflect this growth through Fit with Fran's branding. The refreshed identity aligns with Fran's mission to empower women, showcasing strength, confidence, and community in a way that resonates more deeply with her growing audience.
The wordmark
Variations of the wordmark were crucial in providing the brand with the versatility needed to maintain consistency and recognition across different platforms.
Colour Palette
The client requested a more feminine colour palette to align with her female audience. These colours are interchangeable within the logotype and graphic collateral, but they are only to be used individually with white or black.
typography
Chunky serifs and playful curves accentuates the brand's playfulness and active essence.
BRAND GUIDELINES
A WORD From the client
"I have worked with Lauren twice now, initially a few years ago to design my brand identity/logo for my business. We recently collaborated again to rebrand my business and there is no one else I would trust or want to work with more. Lauren’s communication and systems make the whole design process so smooth from the initial consult to the final product. She ensures everything is mapped out clearly and she spares no detail in every step.
I felt so at ease working with her on something so important to me and on both occasions she not only brought my vision to life, but exceeded every expectation I had. I cannot speak highly enough of her and her talent."
