Divani Furniture
Brand Identity
The family-owned business strives to uphold a commitment to trusted innovation in the furniture industry.
Client
Divani Furniture
Completion
2024
Previously known as East Street Furniture, Divani Furniture sought a new logo to better align with its updated brand name and overall visual refresh.
Upon starting up in 1989 and now emerging as a stronger and more effective business in today's market, Divani specialises in manufacturing and supplying upholstered furniture. Upon recently undergoing a name change, the client requested a new logo.
The logo needed to reflect the stylistic, chic, and contemporary nature of the furniture Divani Furniture offers. Additionally, with a strong focus on Australian-made products, the logo had to convey a sense of local craftsmanship and quality. Using a condensed typeface with elongated and structured lettering, the logo was able to achieve a contemporary and effortless aesthetic.
