Degen Fitness
Brand Identity
Launched in late 2021, the Melbourne—based brand blends fitness and fashion that transcends beyond just activewear or trends.
Client
Degen Fitness
Completion
2021
The up-and-coming fitness apparel brand required a logo to establish themselves in the fitness apparel scene—catering to young men who are iron addicts but are also fashion—forward.
The brand was after a wordmark that bridged the gap between gym & streetwear. Degen's name, originating from Degen(rate), identifies with the risks in trading and investing and aligns with an identity rooted in the financial market.
The client's request for the logo was an icon that also had a wordmark variation. The brand identity needed flexible variations of its logo to cater to different clothing designs and accessories.
CONCEPT DEVELOPMENT
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image: DEGEN FITNESS
image: DEGEN FITNESS
image: DEGEN FITNESS